The Penguin Update – Whiteboard Friday
Posted by robkerry SEOmoz and I don't always see eye to eye on industry issues, but I still have a lot of respect for the company. In fact SEOmoz is still the website that I send people to, when they want to learn about SEO or get into our industry. Rand kindly invited me to [...]
May 11, 2012
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tomo · 
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Tags: Friday, Penguin, Update, Whiteboard · Posted in: Seo
Whiteboard+ on Google’s Penguin Update
Posted by randfish Yesterday, I filmed some quick thoughts on Google's Penguin update. You can find the full video on our Google+ page: In it, I cover a few unique items about Penguin: It's (weirdly) not focused on improving search quality It appears to affect some of the worst spam (but not all) and some [...]
May 8, 2012
· tomo · No Comments
Tags: Google's, Penguin, Update, Whiteboard · Posted in: Seo
Convincing Upper Management aka Justifying your Existence – Whiteboard Friday
Posted by Marshall Simmonds Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define Media Group. He is also a pioneer in the field of SEO, and we are all too pleased to have him present a topic [...]
May 4, 2012
· tomo · No Comments
Tags: Convincing, Existence, Friday, Justifying, Management, Upper, Whiteboard · Posted in: Seo
Negative SEO: Myths, Realities, and Precautions – Whiteboard Friday
Posted by randfish This week we will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these practices function. Negative SEO is definitely not something we condone here at SEOmoz but education around these techniques can be a helpful, precautionary method that [...]
April 27, 2012
· tomo · No Comments
Tags: Friday, Myths, Negative, Precautions, Realities, Whiteboard · Posted in: Seo
6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits – Whiteboard Friday
Posted by randfish Having overly optimized web pages could soon get your websites in some hot water with Google and their search results. It has recently been announced that Google will start to penalize websites that engage in over-optimization practices. In this week's Whiteboard Friday, we will be covering some changes that you should be [...]
April 20, 2012
· tomo · No Comments
Tags: Before, Changes, Every, Friday, Hits, OverOptimization, Penalty, Should, Whiteboard · Posted in: Seo
Overcoming Your Winter of Dis-Content – Whiteboard Friday
Posted by randfish Are you and your content suffering from the blues after this long Winter? Well have no fear, warmer weather is here and it's time to overcome that winter of dis-"content". Today we will be talking about 5 ways to overcome the content fatigue you may be experiencing. After watching the videos, please [...]
April 13, 2012
· tomo · No Comments
Tags: DisContent, Friday, Overcoming, Whiteboard, Winter · Posted in: Seo
How to Stop Over Optimizing and Start Creating for SEO – Whiteboard Friday
Posted by Cyrus Shepard Is your website hurting because of over optimization? It's a question every SEO faces at one time or another. Over optimization penalties have been around for awhile, but Matt Cutts recently announced Google will soon crack down harder on sites that take SEO too the extremes. How do you know when [...]
April 6, 2012
· tomo · No Comments
Tags: Creating, Friday, Optimizing, Over, start, Stop, Whiteboard · Posted in: Seo
The New On-Page Optimization – Whiteboard Friday
Posted by JoannaLord In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. The typical web user has evolved and it's important for web marketers to evolve with them. By taking a look at how the web has changed we can make more informed decisions [...]
March 30, 2012
· tomo · No Comments
Tags: Friday, OnPage, Optimization, Whiteboard · Posted in: Seo
Tools and Tactics to Test Your Product/Marketing Before You Launch – Whiteboard Friday
Posted by randfish It takes a lot of time to put together a marketing plan, a landing page, or even a full web app. Wouldn't it be nice to know if what you are building is going to be successful? In this week's Whiteboard Friday, we will be cover the tools and tactics that you [...]
March 23, 2012
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Tags: Before, Friday, Launch, Product/Marketing, Tactics, Test, Tools, Whiteboard · Posted in: Seo
How Google’s "Search Suggest" (Instant) Works – Whiteboard Friday
Posted by randfish Google's Search Suggest automatically recommends popular searches as you type your query into the search field. Let's examine how Google determines these results and what factors go into influencing them. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or business. Please leave [...]
March 16, 2012
· tomo · No Comments
Tags: "Search, Friday, Google's, Instant, Suggest", Whiteboard, Works · Posted in: Seo