Archive for January, 2012
5 Steps To Bootstrapping Your PR Efforts
Posted by AndrewDumont Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen — hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. [...]
January 31, 2012
· 
tomo · 
No Comments
Tags: Bootstrapping, Efforts, Steps · Posted in: Seo
5 Steps To Bootstrapping Your PR Efforts
Posted by AndrewDumont Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen — hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. [...]
January 31, 2012
· tomo · No Comments
Tags: Steps · Posted in: Seo
Strategic Link Building: Why You Don’t Need To Outrun Lions
Posted by oline123 This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. One of my favourite SEO anecdotes goes like this: two men [...]
January 30, 2012
· tomo · No Comments
Tags: Building, Don't, Link, Lions, Need, Outrun, Strategic · Posted in: Seo
Anchor Text Distribution: Avoiding Over Optimization
Posted by Geoff Kenyon The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. For the sake of this post and to quell any arguments stemming from the phrase ‘over optimization’, I am, for [...]
January 30, 2012
· tomo · No Comments
Tags: Anchor, Avoiding, Distribution, Optimization, Over, Text · Posted in: Seo
Want Guest Post Links? Find Them Via Twitter [TOOL]
Posted by Ethan Lyon This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. For a long time I’ve been pulling an RSS feed [...]
January 28, 2012
· tomo · No Comments
Tags: find, Guest, Links, Post, Them, Tool, Twitter, Want · Posted in: Seo
How to Increase the Odds of Your content Going Viral – Whiteboard Friday
Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content [...]
January 27, 2012
· tomo · No Comments
Tags: Content, Friday, Going, Increase, Odds, Viral, Whiteboard · Posted in: Seo
How to Increase the Odds of Your content Going Viral – Whiteboard Friday
Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content [...]
January 27, 2012
· tomo · No Comments
Tags: Increase · Posted in: Seo
Are You Wasting Budget With Online Press Release Distribution?
Posted by Tim Grice This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The title of this post may come across a little [...]
January 26, 2012
· tomo · No Comments
Tags: Budget, Distribution, online, Press, Release, Wasting · Posted in: Seo
Face-off – 4 Ways to De-personalize Google
Posted by Dr. Pete Just over a week ago, Google launched a massive change to search personalization, Search Plus Your World. Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above the results, you’ll see something like this: The default, person icon is personalized results, [...]
January 26, 2012
· tomo · No Comments
Tags: Depersonalize, Faceoff, Google, Ways · Posted in: Seo
Comparing the Top 4 Retargeting Companies
Posted by JoannaLord For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO. No matter who I am talking with [...]
January 25, 2012
· tomo · No Comments
Tags: Companies, Comparing, Retargeting · Posted in: Seo